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Beauty Industry, Beauty Launches

LA Looks Launches Model Search Contest

The hair styling brand is searching for its next 'face.'

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By: Jamie Matusow

Editor-in-Chief

The hair styling brand L.A. Looks is asking its Facebook fans to submit a photo to enter its model search contest. The brand will be looking for a model with the best “L.A. look” to represent the brand.

Fans will vote for the winner, who will be featured on the brand’s packaging.

Jocelyn Yuan Riddle, vice president of marketing, Newhall Laboratories, said:

“L.A. Looks has an extremely passionate fan base and it was a natural choice to target our trendy fans. Since last year’s model search was such a hit, we are once again looking for a man and woman who embody our modern brand both in appearance and spirit. Winners will get a chance to be featured in high-profile L.A. Looks brand marketing materials.”

Photo: (R) Facebook / LA Looks

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